Paid Media Strategist (local candidates only) Job at Augurian, Saint Paul, MN

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  • Augurian
  • Saint Paul, MN

Job Description

Paid Media Strategist (local candidates only)

Join to apply for the Paid Media Strategist (local candidates only) role at Augurian.

About Augurian

Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategydelivering data-driven insights and a collaborative partnership that drives results.

We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired.

Job Overview

As a Senior Analyst / Strategist, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role youre expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management master.

Responsibilities
  • Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind.
  • Manage and execute paid media strategies and identify areas of opportunity for proactive client account management.
  • Work closely with cross-functional teams to implement recommended strategies.
Account Management
  • Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts.
  • Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.
  • Address client feedback and ensure client satisfaction.
Account Execution
  • Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.
  • Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies.
  • Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
  • Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process.
Analysis / Reporting
  • Develop and generate insights that communicate data findings effectively.
  • Effectively leverage reports and visualizations to communicate insights/perspectives.
  • Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives.
  • Translate complex data into clear, actionable recommendations for internal teams and clients.
  • Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities.
Cross-Functional Collaboration
  • Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process
Thought Leadership and Practice Development
  • Identify and test opportunities for process and strategy improvement within the paid media function.
  • Implement best practices and methodologies to enhance efficiency and effectiveness.
  • Stay updated on industry-leading analytics tools and technologies.
  • Active participant in practice traditions and process
Organizational Culture and Core Values
  • Align working style with the agency's core values, fostering a positive and inclusive workplace culture.
Compensation
  • Base pay range : $65,000.00/yr - $80,000.00/yr
  • Additional compensation types : Annual Bonus
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Advertising, and Strategy/Planning
Industries
  • Advertising Services
  • Marketing Services
  • Business Consulting and Services
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Job Tags

Full time, Work at office, Local area, 1 day per week,

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