Job Description

Paid Media Strategist (local candidates only)

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About Augurian

Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategydelivering data-driven insights and a collaborative partnership that drives results.

We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired.

Job Overview

As a Senior Analyst / Strategist, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role youre expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management master.

Responsibilities

• Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind.
• Manage and execute paid media strategies and identify areas of opportunity for proactive client account management.
• Work closely with cross-functional teams to implement recommended strategies.

Account Management

• Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts.
• Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.
• Address client feedback and ensure client satisfaction.

Account Execution

• Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.
• Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies.
• Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
• Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process.

Analysis / Reporting

• Develop and generate insights that communicate data findings effectively.
• Effectively leverage reports and visualizations to communicate insights/perspectives.
• Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives.
• Translate complex data into clear, actionable recommendations for internal teams and clients.
• Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities.

Cross-Functional Collaboration

• Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process

Thought Leadership and Practice Development

• Identify and test opportunities for process and strategy improvement within the paid media function.
• Implement best practices and methodologies to enhance efficiency and effectiveness.
• Stay updated on industry-leading analytics tools and technologies.
• Active participant in practice traditions and process

Organizational Culture and Core Values

• Align working style with the agency's core values, fostering a positive and inclusive workplace culture.

Compensation

• Base pay range : $65,000.00/yr - $80,000.00/yr
• Additional compensation types : Annual Bonus

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Advertising Services
• Marketing Services
• Business Consulting and Services

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