Job Description

Summary

The Social Media Manager oversees and executes daily social media operations across all aviation education brands. This hands-on role requires strong skills in content capturing and curating, scheduling, community engagement, analytics, online reputation management, and platform growth while maintaining multiple brand voices. The position requires a detail-oriented and strategic approach to collaboration, storytelling, and building strong online communities within the aviation and education sectors, driving meaningful and intentional engagement across all channels

Essential Functions

• Manage and execute social media content calendars across Instagram, Facebook, TikTok, LinkedIn, and YouTube, ensuring consistent posting aligned with brand standards.
• Create, capture, edit, and publish engaging photo and video content, including short-form videos for Reels, TikTok, and YouTube Shorts.
• Attend and document events, flight training activities, graduations, and key announcements.
• Monitor and engage with online communities by responding to comments and messages in a professional brand voice and escalating sensitive issues as needed.
• Track and analyze performance metrics, prepare reports, and provide recommendations to optimize content strategy.
• Stay current on social media trends, aviation industry news, and competitor activity to maintain relevant and engaging content.
• Collaborate with marketing, admissions, instructors, campus teams, and leadership to support campaigns, recruitment, and brand initiatives.
• Maintain organized digital content libraries and assist with additional marketing projects as assigned.

Competencies

• Customer Service Skills
• Interpersonal Skills
• Organizational Skills
• Time Management
• Multi-Tasking
• Team player
• Strong Understanding Social Media Platforms
• Content and editing skills
• Strong Computer and phone skills

Supervisory Responsibilities

None to start, as role grows possibility of a few some supervisory responsibilities

Physical Demands

• Physical Requirements:
• Ability to lift and carry up to 50 pounds.
• Ability to work in an environment that may include exposure to outdoor weather conditions.
• Must be able to perform tasks that may require bending, kneeling, or standing for extended periods

Position Type and Expected Hours of Work

• Competitive salary starting at $50K, commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• Full-Time; 40 hours per week, on call as needed.

Travel

Travel for events, required. Additional travel to other locations as needed.

Required Education and Experience

• Bachelor's degree in marketing, Communications, or related field preferred (or equivalent experience).
• Experience collaborating with photographers, videographers, and creative teams.
• Familiarity with analytics and insights tools for performance tracking.
• Experience in reputation management or customer relations on social platforms
• Prior experience in education or aviation industries is a plus.

Preferred Education and Experience

• Competitive salary starting at $50K, commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities
• Full-Time; 40 hours per week, on call as needed

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Superior Flight School is a Drug Free Workplace, and all applicants will be subject to a pre-employment drug screen.

Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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